Boosting your beverage sales requires a unique sales and marketing game plan that involves selling to retailers, distributors and ultimately the end consumer.
Hundreds of new beverages are introduced into the market every year but only a handful are successful at gaining distribution and getting consumers to actually purchase their product.
Boostmyproduct.com will show you creative ways to get your new beverage in front of beverage distributors, retail buyers and ultimately the end consumer.
Paul Gage the owner of Boost Sales and Marketing,LLC has successfully sold beverages for Pepsi Bottling Group, Coors Brewing Company and Miller Brewing Company.
Paul has learned professional sales and marketing strategies from attending Pepsi University, Coors University, Miller University and UBS University.
He developed and used unique sales and marketing strategies that allowed him to be a top producing salesperson at Pepsi, Coors and Miller Brewing Company.
Paul has sold over a million units of a unique seasonal product in the very first year of launching this product. He sold the product to major retailers such as Walmart, 7 Eleven, Quik Trip, QVC, Bj's and thousands of c-store accounts.
How To Build Beverage Distribution and Beverage Sales
You can have the best tasting beverage in the world and if people don't know about it and can't purchase it, then your new beverage is going to fail.
Building distribution can be extremely tough for any new beverage manufacturer especially if you don't understand how to navigate the competitive beverage industry.
You need to know how to get your product to market, how to choose the right distributors, retail channels and also how to persuade retailers to carry your product.
Go To Market Strategy - Beverage Distributors and Retail Channels
Selling your new beverage to any type of distributor or placing your beverage in the wrong retail channels could be the biggest mistake you make.
You need a distributor that frequently visits their retail accounts and can make sure your product is on the shelf with the correct pricing and sales promotions.
DSD Beverage Distributors are considered the best distributors at distributing a new beverage product because they are frequently in the store merchandising your product and building relationships with the retail staff.
Convenience Stores - The Best Channel To Launch A New Beverage
When you are Launching a new beverage such as an energy drink, energy shot, functional beverage or a new craft beer, the convenience channel is considered to be the best channel to build brand awareness and get consumers to try your beverage.
There are multiple benefits of launching a new beverage in the c-store channel such as there are over 152,000 independent and chain cstores.
Consumers frequently visit c-stores to purchase cold single serve beverages more than any other retail channel.
So, if you want to build a great sales story, prove your concept and move into larger mass retailers, you need to start in the c-store channel depending on who your targeted consumer is.
Sales and Marketing Strategies That Boost Beverage Sales
Developing a Sales and Marketing Plan that builds brand awareness and motivates consumers to purchase your new beverage is critically important to the success of your new beverage.
Retail buyers want to know how you are going to drive new traffic to their accounts and get consumers to purchase your product.
Selling your new beverage to a distributor and major retailers means absolutely nothing if Consumers don't purchase and repurchase your product.
You Need To Create Habit Forming Reorders...
The best way to create reorders is to build an aspiring "lifestyle" around your beverage that resonates with your consumers.
You have to get consumers hooked on your product and your brands lifestyle.
In order to generate exciting sales numbers, there are multiple Sales and Marketing strategies that you can execute in any retail account (on or off premise) that will create brand loyalty and repeat purchases.
In-Store Marketing is going to be critical to your retail success because how you position, price and promote your product in the store will influence sales.
Beverage Manufacturers Need To:
• Execute Successful Sales Promotions that will Drive Sales
• Offer Valuable Incentives to Motivate Distributor Sales-Reps and Retailers to promote your New Beverage
• Use Attractive Promotional Models to Sample your new beverage and educate consumers
• Strategically gain floor, shelf and cooler space for your new beverage that will create impulse purchases and boost your new beverage sales
• Build a Valuable Relationship with Retailers and Distributors and become a beverage expert... "Own The Account"
Your ultimate goal is to become a category captain for your beverage...the go-to-person that retailers rely on.
"Roll Up Your Sleeves and Execute"
Creative Sales Promotions Will Boost Beverage Sales
Promoting your new beverage to consumers must be done in a creative way that will draw attention to your beverage.
You want to create a "cult" like following for your beverage.
If you can create a trend and develop loyal consumers for your new beverage, then you will not have to worry about your competition.
Beverage Promotions must be exciting, alluring and most of all entertaining.
You must build a meaningful relationship with your consumers that will build brand loyalty.
Creative sales promotions that reward and entertain your consumers will do just that... build brand loyalty.
Promotional Models can quickly and effectively boost your beverage sales and distribution by getting consumers to sample and purchase your beverage.
Paul Gage and Miller Lite Promotional Models in Hollywood, Ca
If you want to successfully launch a new beverage, you must:
• Have a Smart "Go-To-Market" Strategy
• Have a Creative Sales and Marketing Strategy
• Have a unique beverage that consumers can't live without...
Contact Boost Sales and Marketing, LLC if you want to Boost your New Beverage Sales and Distribution.
Learn How to Sell Your New Beverage to Convenience Stores
Learn How to Sell Your New Beverage to Major Retailers
Learn How to Pitch Your New Product to Retailers
Learn How to Sell Your New Beverage to a Beverage Distributor
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