Beverage Wholesalers - How to Sell and Purchase BeveragesBeverage Wholesalers purchase and distribute beverages from beverage manufacturers. There are many different types and sizes of beverage wholesalers. You have the major beer wholesalers all the way to the small wagon jobbers. Beer Wholesalers are great distributors for new products because they have the man power and an established account base. If you were to sell your product to a MillerCoors Wholersaler, you would have access to their account base. That does not mean that your product will be accepted but you will have the opportunity to sell to those accounts because of the wholesalers relationship. Club and warehouse stores are considered wholesalers because they sell bulk products to small businesses and end consumers. Selling you beverage to Costco or Bj's can be beneficial because you will gain the access to the smaller c-stores that purchase beverages and resell them at their stores. When I worked for Pepsi we use to battle with our wholesale department because when I would visit some of my account I would find a large amount of products that I did not sell them and then they would tell me that they got a better deal from Sams club. The smaller type of wholesaler is a wagon jobber. This is an independent distributor that will purchase your product and then resell it to a local store. There are also online wholesalers that will purchase beverages from the manufacturer and then resell these beverages to either end consumers or to eBay power sellers. EBay power sellers are making a killing by selling energy drinks and shots because consumers that purchase these products from them do so on a continuous basis unlike purchasing a watch. For new beverage manufacturers selling your product to wholesalers online will help build the demand for your beverage and build your case for a retailer or distributor to purchase your product.
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