Boost Your Beverage Sales with Profitable Sales Tips

If your Beverage Sales are down, don't worry because there are multiple ways to Boost your Beverage Sales.

There are 3 Main Areas where you can Boost Your Beverage Sales:

• Boost your Beverage Sales through Distributors

• Boost your Beverage Sales through Retailers

• Boost your Beverage Sales through targeted Consumers

You need to understand the important role that a beverage distributor plays in your beverage sales. Distributors sell your beverage to their retail accounts and they also have hundreds if not thousands of brands they are trying to sell to the same retailers.

Beverage Distributors are great at delivering your product to their account but they have so many other things to do, that they have to prioritize which beverage they are going to focus on.

When I worked for Pepsi Bottling Group and I had to manage nearly 200 accounts and over 40 different brands. I focused on my top selling brands which accounted for 80 percent of my business and the other brands were only 20 percent of my business.

Distributor sales reps do not have time to sell in a new product, they need to merchandise an account, take orders and build a relationship with the account owners and then they rush to their next account.

The Beverage Manufacturer that offers the most support to the Distributor and its sales people will receive the most focus on their product.

Sales reps like to sell products that sell themselves and will fly off the shelf.



Tips to Motivate Distributor Sales Reps:

• Offer Incentives (Money, Prizes and Contest)

• Ride with the Sales Reps and help them sell your Beverage

• Give them some great sales tools (POS,Sales Sheets,Samples)

The list goes on and on with ideas to get the distributor sales reps to promote your beverage....

If you have your beverage in some large or small retail accounts there are multiple ways you can boost your beverage sales.

Retailers also need and want support to help sell your beverage, they also have thousands of other things to worry about.

As a manufacturer you are ultimately responsible for selling your product out of the retailers store. A Store owner has thousands of products they must focus on and they can not take the time to just focus on yours.

Offering a retailer incentives is a good idea to get a retailer to focus on your beverage. You can offer them:

• Cash Incentives for selling your product

• Discounts on your beverage

• Gifts, Promotional Items and overall product support

• You must support the retailer with:

• Local and National Advertising

• In-Store Promotions

• Attractive and Professional Point of Sales material

When you help the retailer sell your product, they will give you more attention than your competition.

You might be a small beverage manufacturer and wondering how can you compete with the large Beverage Giants in the market that have a humongous budget. You can, you just need to be more creative than the large beverage giants.

I have worked for some of the Largest Beverage Manufacturers in the US market and I was always their best sales rep because of the unique relationships that I built with my Distributors and Retailers.

I worked very close with the managers and owners of all my accounts and gave them all the support that I could give.

I beat out all my competitors because I was creative and offered my accounts something that my competitors could not. ME!(Excellent Service)

I developed techniques to draw large amounts of traffic to my retailers accounts and grew their overall business.

When I needed a floor display or another Draft line, I would get it over Bud Light or any other competitor because of the extra value I brought to my accounts.

If you are able to win the distributor and retailer and all of their staff, you will always beat out your competitors.

The relationship you build with the Distributor and Retailer are more important than all the products you present to them.

"Grow the overall business of your Distributor and Retailer and your overall business will grow as well."

Here is some signage support Coors has supplied a retailer to boost their beverage sales.

Selling your beverage to the end consumer is the most important part of you beverages success.

You can get the best distributor to sell your product to the best accounts and still have mediocre sales if you are unable to get consumers to purchase your beverage consistently.

Getting consumers to purchase your beverage over and over again will make the distributor, retailer and yourself extremely happy. Without sales, you will not be able to support the distributor or retailer and that will be the end of your beverage or company.

Persuading consumers to purchase your beverage will be the toughest challenge you will face.

There are many techniques that you can use to persuade consumers to purchase you beverage and that starts with having a Creative Marketing Plan.

I have always focused on developing creative ways to get consumers to purchase the products I was selling.

If you add Entertainment and Persuasion techniques in your marketing plan, you will have unbelievable sales.

Visit my Marketing Section to learn how to persuade and entertain consumers to purchase your beverage.

Beverage Sales Tips

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