How to Pitch Your Product In A Way That Will Excite A Retail Buyer

To pitch your product correctly means that you were able to clearly explain the benefits and features of your product in a way that excites a retail buyer.

How many times have you seen someone with a great product or idea and not be able to explain it? Or they explain it but it is delivered in a boring way.

What do you say when you speak with a retail buyer and they ask about your product?

Pitching your product correctly can mean the difference in your product sitting on a retailers shelves or collecting dust in your garage.

If you are calling or meeting a buyer for the first time, you only have a 30 seconds to gain their interest for your product.

If you are at a trade show and you are pitching your product to a buyer you must make sure the buyer remembers your product when the show is over.

You want to be able to follow up with the buyer and have them remember your product or better yet, they call you because they really want your product.

The last thing you want is for a buyer to avoid your call because they remember that you could not explain what your product did or you were so nervous that it made the buyer uncomfortable.

Have you ever called a retail buyer but were turned down within a few minutes of the telephone? What you said or lack of what you said determined your products future at that specific retail account.

It's hard to call a retail buyer back and ask for a second try at your pitch.

If you keep calling buyers and messing up, you will not have many buyer left to call.

It may not seem fair, but a buyer has hundreds of potential vendors trying to pitch their product weekly. A buyer does not have time to listen to every vendors pitch especially an awful pitch.

What are Buyers Looking For in a Product Pitch?There are certain things a buyer is looking for when a vendor pitches their product. You need to contact me to find out what those things are.

Questions you need to answer before contacting a retail buyer

Why should a retail buyer grant me his time and attention to view my product?

Can my product help a buyer achieve their performance goals(sales,profit and inventory turn)?

Is my product unique to their category and the market?

After Calling Hundreds of Buyers and Meeting them in their office and trade shows, I learned how to pitch a product correctly that has added up to millions of dollars in Purchase Orders.

I also learned the importance of pitching the gatekeeper so they would relay my message to the buyer. The gatekeepers job is to keep us vendors from interfering with their boss.

If you can get a secretary or assistant buyer interested in your product, they will inform their boss about your product or put your call through.

You must remember that your ultimate goal is to capture the attention of the buyer by making them curious about your product. Focus on how unique your product is and how it will help their business.

Retail buyers are always looking for new and unique products for their customers...

Return from Pitch your Product to Home Page