Convenience Stores and Gas Stations: Boost your New Beverage Sales and Distribution Quickly
Convenience stores and other small format stores are searching for and depending on new products to boost their overall sales. Beverages are the number one selling item in a convenience store. Male consumers love purchasing single serve beverages from small format stores. Energy Drinks are the hottest selling beverage in convenience stores.. Selling your new product to a c-store is actually easy to do. The hard part is finding the right distributor to get the product in the store and properly merchandised. C-stores is the battle ground for many beverage companies. When I worked for Pepsi Bottling Group, I fought everyday against the coke rep. It was important for Pepsi to win in the account. This is where relationship building is key. You build relationships with the store managers by taking care of your product and making sure they are making money. Show the retailer the money and they will purchase and keep your product in the store. I make it sound really easy selling a product to a convenience store because I have done so for over 10 years for the largest beverage manufacturers in the U.S. (Pepsi, Coors and Miller Brewing Co.)
Working With Beverage Distributors Who should I let distribute my new product? This is a question I always hear. If you have a new beverage, it is critical that a beverage distributor distributes your product for various reasons. If you are having a difficult time getting a beverage distributor to carry your product, then you may have to distribute the product yourself or use a wholesaler. This topic can get very long because it is complex. You are going to need to understand the difference between a Broker, Wholesaler and Distributor. P.S. Just because you get a distributor to distribute your product, does not mean you get instant account distribution.
Do you have a product to sell, then Click Here and Connect with Thousands of Distributors and Wholesalers Immediately. Top 10 States for Convenience Stores (as of 12/31/08) • Texas: 14,112 (stores) • California: 10,298 • Florida: 9,303 • New York: 7,580 • Georgia: 6,320 • North Carolina: 6,130 • Ohio: 5,149 • Michigan: 4,824 • Illinois: 4,541 • Virginia: 4,487
Top 15 Convenience Stores 1. 7-Eleven Inc 2. BP North America 3. Shell Oil Products US 4. Exxon Mobil Corp 5. ChevronTexaco Corp 6. Alimentation Couche-Tard 7. Speedway SuperAmerica LLC, 8. CITGO 9. Sunoco Inc 10. The Pantry Inc 11. Valero Energy Corp 12. Casey's General Stores Inc 13. ConocoPhillips Inc 14. Hess Corp 15. Kroger Co
Top 15 Convenience Store Wholesalers 1. McLane Co. 2. Core-Mark Holding Co. Inc. 3. Eby-Brown Co. 4. H.T. Hackney Co. 5. GSC Enterprises Inc. 6. S. Abraham & Sons Inc. 7. Amcon Distributing Co. 8. Harold Levinson Associates Inc. 9. Chambers & Owen Inc. 10. Imperial/Harrison Super Regional 11. Garber Bros. Inc. 12. J.T. Davenport & Sons Inc. 13. Consumer Product Dist. Inc. 14. Liberty USA Inc. 15. Stephenson Wholesale Co. Inc.
Return from Convenience Stores to Home Page
|
