Beer Distributors will Boost your Beverage Sales and Distribution

What do Beer Distributors Do?

They are known for their excellent service, account execution and quality products they deliver to their retail accounts. They are looked upon as beverage experts because they only focus on selling beverage products.

If you have a new beverage then your main focus needs to be on distributing your product to retail accounts by a distributor that has the tools and know how to get it done.

There are many ways to get your new beverage to a retailers shelf, but you need the right distributor to make it a success.

Beer Distributors will purchase beverage from a beverage manufacturer and sell, market and distribute the beverage to all their accounts.

A Beer Distributors majority revenues come from distributing beer but they will also distribute other non-alcohol products to increase their product offerings and their profit margin.

Most non-alcohol beverages have a higher margin such as functional beverage and beer distributors want to be seen as an overall beverage distributor.

Beer Distributors like all beverage distributors are looking for innovative beverages that their account owners will purchase and consumers demand and will add a nice margin to their bottom line.

They are looking for beverage manufacturers that will support their product sales while becoming a great partner to work with.

• They are looking for high margin beverages that will generate fast turns in the retail account.

• They are also looking for beverages that fill a void in their portfolio. If they only sell beer and know that the functional beverage category is taking off, they will entertain a functional beverage manufacturer that contacts them.

• The new beverage that they purchase must also be relevant to their market. They do not need a product that is hot on the west coast and nobody on the east coast has heard of it.

• You need to have a great sales and marketing plan if you want a beer distributor to take you and your beverage seriously.


How to sell your New Beverage to a Beer Distributor

If you have a new beverage and would like to get your beverage distributed to thousands of accounts quickly, then beer distributors are you best choice.

I don't just say this because I have worked with them for over a decade but they have the experience and tools that it takes to get quality beverages to the shelf quickly.

If you have a unique product and can offer the support that a retailer and distributor will require to sell your product, then they will take a serious look at purchasing and distributing your product.

When you are selling your new beverage to a Beer Distributor or any Beverage distributor, the success of your product really depends on their sales people selling it to their retail accounts and executing your marketing plan.

Beer Distributors are extremely busy and have a large portfolio of products to manage. They not only have to sell and maintain the products in their accounts but they have to execute all the marketing programs that are given to them by hundreds of beverage manufacturers.

If you do not offer the proper support to help grow a beer distributors reps business, then do not expect for them to promote your new beverage.

You need to offer them the best tools to sell your product. Not only that, beer distributors reps are motivated to make money.

If you offer them an extra commission per case they sell into their accounts, they will be motivated to get your product into all of their accounts, wouldn't you?

It is extremely important for any new product to get on the shelves as fast as possible. New products are tested by consumers within the first 13 weeks of being launched.

You can not just sit there and hope for instant distribution into a retailers accounts, you must motivate the reps to gain distribution for your product or get your own sales reps on the street.


How to Support a Beer Distributor

During the evaluation stage of your product, a beer distributor will want to know how are you going to support the sales of your product.

You need to develop a strategy that will show them how you are going to get the product into their existing accounts and how you will target new accounts.

You need to show them that you have a great marketing plan that is going to move the product out of the accounts. It is easy selling a product into an account the real test is getting the product to move out of the account.

You will also have to demonstrate how you plan to support their retail accounts. You can use various strategies to drive traffic to a retail account. If the distributor is able to show a retailer the support you are offering to promote your new beverage, it will make their job much easier selling your beverage to their retail accounts.


Beer Distributors are the best distributors for your beverage

Beer Distributors are the best distributors for your new beverage because they have the man power and capability to gain quick distribution throughout their territory. They offer a wide portfolio of brands and frequent their accounts on a weekly basis.

Retailers rely on their beer distributors for sound advice in the overall beverage category. Beer Distributors merchandise and maintain a retail account by ordering and delivering quality products.

Beer Distributor reps are always in the accounts working with the managers and are focused on growing the retailers entire beverage business.

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