Beer Distributors will Boost your Beverage Sales and Distribution

What do Beer Distributors Do?

Beer Distributors are known for their excellent service, account execution and quality products they deliver to their retail accounts. They are looked upon as beverage experts because they only focus on selling beverage products.

If you have a new beverage then your main focus needs to be on distributing your product to retail accounts by a distributor that has the tools and know how to get it done.

There are many ways to get your new beverage to a retailers shelf, but you need the right distributor to make it a success.

Beer Distributors will purchase beverages from a beverage manufacturer and sell, market and distribute the beverages to all their accounts.

A Beer Distributors majority revenues come from distributing beer but they will also distribute other non-alcohol products to increase their product offerings and their profit margin.

Most non-alcohol beverages have a higher margin such as functional beverage and beer distributors want to be seen as an overall beverage distributor. If they can make money selling a high turnover product such as Monster Energy Drink, then beer distributors will distribute a non-alcohol beverage.

Beer Distributors like all beverage distributors are looking for innovative beverages that retail owners and consumers demand. They also need a beverage that will add a nice margin to their bottom line.

Beer Wholesalers are looking for beverage manufacturers that will support their product sales while becoming a great partner to work with.

• They are looking for high margin beverages that will generate fast turns in the retail account.

• They are also looking for beverages that fill a void in their portfolio. If they only sell beer and know that the functional beverage category is taking off, they will entertain a functional beverage manufacturer that contacts them with a hot new beverage.

• The new beverage that they purchase must also be relevant to their market. They do not need a product that is hot on the west coast and nobody on the east coast has heard of it.

• Beverage suppliers need to have a great sales and marketing plan if they want a beer distributor to take their beverage seriously.


How to sell your New Beverage to a Beer Distributor

All beverage distributors and wholesalers are in search of innovative beverages that are needed by consumers. If you have a new beverage and would like to get your beverage distributed to thousands of accounts quickly, then beer distributors are you best choice.

I don't just say this because I have worked with them for over a decade but they have the experience and tools that it takes to get quality beverages to the shelf quickly.

If you have a unique product and can offer the support that a retailer and distributor will require to sell your product, then they will take a serious look at purchasing and distributing your product.

You need to get in contact with the beer distributor and let them know that you have a new beverage that will add profit to their bottom line. Your beverage must be new to the category and in fact have a need in the market.

Just having a new energy drink with a unique name is not going to gain the attention of any beverage distributor. A new beverage such as an anti-hangover or Viagra type beverage will gain a distributors attention.

If you have a beverage that has been in the market and consumers want more of your beverage and you can prove it, then a beverage distributor needs to speak with you.

When you are selling your new beverage to a Beer Distributor or any Beverage distributor, the success of your product really depends on their sales people selling it to their retail accounts and executing your marketing plan.

Beer Distributors are extremely busy and have a large portfolio of products to manage. They not only have to sell and maintain the products in their accounts but they have to execute all the marketing programs that are given to them by hundreds of beverage manufacturers.

If you do not offer the proper support to help grow a beer distributors reps business, then do not expect for them to promote your new beverage.

You need to offer them the best tools to sell your product. Not only that, beer distributors reps are motivated to make money.

"Show Them The Money"

If you offer them an extra commission per case they sell into their accounts, they will be motivated to get your product into all of their accounts, wouldn't you?

It is extremely important for any new product to get on the shelves as fast as possible. New products are tested by consumers within the first 13 weeks of being launched. The large bottlers and beer manufacturers make new product launches their top priority because they understand the sense of urgency an new brand needs to be successful in the market.

You can not just sit there and hope for instant distribution into a retailers accounts, you must motivate the reps to gain distribution for your product or get your own sales reps on the street.


How to Support a Beer Distributor

During the evaluation stage of your product, a beer distributor will want to know how are you going to support the sales of your product.

You need to develop a strategy that will show them how you are going to get the product into their existing accounts and how you will target new accounts.

You need to show them that you have a great marketing plan that is going to move the product out of the accounts.

It is easy selling a product into an account the real test is getting the product to move out of the account. You need consumers purchasing the product if you want to make money.

You will also have to demonstrate how you plan to support their retail accounts. You can use various strategies to drive traffic to a retail account. If the distributor rep is able to show a retailer the support you are offering to promote your new beverage, it will make their job much easier selling your beverage to their retail accounts.


Why are Beer Distributors the best distributors for your new beverage?

Beer Distributors are the best distributors for your new beverage because they have the man power and capability to gain quick distribution throughout their territory. They offer a wide portfolio of brands and frequently visit their accounts on a weekly basis.

Retailers rely on their beer distributors for sound advice in the overall beverage category. Beer Wholesalers merchandise and maintain their retail accounts by ordering and delivering quality products in a timely and efficient manner.

Beer Distributor reps are always in the accounts working with the managers and are focused on growing the retailers entire beverage business. Selling beverages is a relationship business and you need a distributor that has a great relationship with their accounts.

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