Trade Show Marketing Secrets® - How to Sell Your Product to Buyers at the Show

Thousands of Trade Show Exhibitors from around the world will be gathering in one location to introduce new products, ways to cut cost and increase a retailer’s bottom line.


You are a Retail Buyer. You are in front of thousands of exhibitors fighting for your time and attention. You also have a workshop meeting in two hours, a long list of missed calls to return and existing vendors constantly calling you with problems.

You visit your first exhibitor on your list. How long do you stay in their booth after they pitched you their new product or service?

Before you answer that question, let's look at the other end of this tradeshow.


You are a New Exhibitor. You have worked hard perfecting your new product. You are optimistic that it will make it onto the shelves of some of the largest major retailers.

This Trade Show means everything to you, your company and your product. It's Judgment Day!

You are hoping buyers will give your product the same attention that you have given your product. You want them to spend their time listening to how you developed your new product and how it is going to benefit the world.

This scenario will only happen in an ideal world.

Unfortunately, this is not an ideal world. This is a Tradeshow.

Thousands of Buyers will be walking the exhibit floor fielding phone calls and constantly being distracted.

The larger suppliers will intimidate you with their million dollar looking booths.

You have less than 30 seconds to capture the Interest of a buyer.. What are you going to say?

Your opening Pitch could be your last.

Does this worry you? It shouldn't. It’s just the fact of exhibiting at a tradeshow, like scantily clad models and free giveaways.

You should not have anything to fear if you have prepared a proven pitch that will capture a buyer’s Interest.

Knowing that you have less than 30 seconds to capture a buyer’s interest will work to your advantage.

Trade Show Marketing Secrets® will give you an unfair advantage amongst your competitors.





Benefits of Trade Show Marketing Secrets®:

The problem with the majority of tradeshow training programs is they do not teach you how to sell your product to a retail buyer.

How could they? The majority of tradeshow trainers do not have the experience of selling a product to a retail buyer.

They have great information on how to decorate your booth and what giveaways will attract attendees to your booth, but in order to get the most out of your trade-show investment, you need to gain valuable buyer contact information that will increase your products distribution.

You do not want your Trade show investment to turn into a major expense.

Trade Show Marketing Secrets® is the solution to building your confidence before, during and after the tradeshow.

Trade Show Marketing Secrets® is divided into 4 Sections:



The Psychology Of A Buyer

This section will blow your mind as I take you inside the mind of a buyer before the show, during the show and after the show. You will intimately know everything about a buyer that will give you an unfair advantage over your competitors.

I have spent an enormous amount of time picking the brains and researching some of the most influential buyers that frequent tradeshows.

The company that has the best understanding of a retail buyer and distributor will stand out at the show.


Trade Show Marketing Secrets®:

• Shows you how a buyer thinks and what will motivate them to purchase your product

• Shows you some of the common mistakes that exhibitors are making over and over that ruin their dreams of gaining distribution in some of the largest accounts

• Shows you what and what not to say when communicating with a buyer. Did you know there is one opening statement that a majority of new exhibitors say that will automatically cause them to lose credibility with a retailer?

• Shows you how to position yourself as the vendor retailers want to do business with

• Shows you the difference between a distributor and broker and how they can help you gain distribution

Understanding the Psychology of a buyer will allow you to differentiate yourself from everyone else at the show. You will truly understand what a buyer is looking for at the show. This new knowledge will allow you to pre-plan your strategy on how to attract, persuade and motivate a buyer to purchase your product.



Pre-Show Preparation

Success at any tradeshow depends on how much pre-planning you do. I am not talking about setting up you booth and selecting how many people will staff the booth. Yes, all that is important, but the main focus of the show is getting buyers to visit your booth and getting them interested in purchasing your product.


Trade Show Marketing Secrets® will teach you:

• How to get buyers to commit to visiting your booth before the show begins. You will not have to worry about hiring clowns and scantily dressed models to grab a buyer’s attention or even worst, turn them away.

• How to select and focus on the buyers you really want in your booth. Creating traffic that does not have the interest or authority to make a purchasing decision is just a distraction from your ultimate goal. A full and busy booth does not equate to a profitable lead generating booth.

• How to quickly identify who you are speaking with and how to ask questions that will build your credibility

Pre-planning before the show will help you get the most out of the show and it will also impress the buyers that visit your booth.





Success at the Show

Everything about a tradeshow has to be done quickly. You do not have the luxury of speaking one-on-one with a buyer in the quite corners of your office.

Retailers are going to know within 30 seconds of your pitch that your product is for them. Why? Because you have strategically designed your pitch around what they want to hear. You will know what they want to hear because of the Buyers Psychology section.

Success at the show is extensively geared toward pitching your product to attendees. My pitch building strategies will reveal new benefits about your product that you never knew existed even though you invented the product.

Every staff member in your booth will learn how to deliver a quick pitch that will get a buyer interested in learning more about your product.

The majority of your competitors will fumble when it is time to talk about their product to a retail buyer.


Trade Show Marketing Secrets® will teach you:

• How to create a variety of pitches that are proven to get buyers excited about your product

• How to offer the most deadly giveaway without spending any money upfront

• How to get retailers to refer your product to other retailers

• How to pitch your sales and distribution process in a way that builds your credibility

• How to filter the right attendees to your booth so your follow up is productive and profitable



Trade Show Follow Up

Properly following up after the show will be critical to your overall tradeshow success. This is where most exhibitors drop the ball. They do not know how to follow up properly.

The majority of exhibitors make the same mistake of following up too early or too late.

• You will learn the best time to follow up with a buyer

• You will learn how to keep the buyer interested in your product and how to setup an appointment

• You will learn how to close a buyer after your initial follow up meeting

• You will learn how to leverage your new tradeshow contacts to open up new accounts


Trade Show Marketing Secrets® is a must for any exhibitor that wants more than a return on their tradeshow investment.

This book has been organized for a quick and easy read that everyone in your company will enjoy while developing new pitches that will get others excited.

You will be amazed with the amount of confidence you and your booth staff will have during and after the show. You will enjoy talking to others about your product because they will be captivated with your pitch. You are instantly going to have them practically begging to hear more about your story.

Millions of dollars will be lost at the tradeshow and Millions will be made.

Trade Show Marketing Secrets® will increase your chances of success and allow you to achieve all of your preplanned goals.

Do not Delay and order your downloadable copy of Trade Show Marketing Secrets® and begin developing your winning tradeshow plan.

P.S. You can find a lot of free information on the internet about setting up a booth and gadgets to attract attention. You will not find anything related to the valuable information that is inside the pages of Trade Show Marketing Secrets®. Which is, the only information that will truly set you apart from everyone else and help you achieve your goals.

Remember, You pay for what you get!

Only $49.95

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