Trade Show Marketing Secrets® - How to Sell Your Product to Retail Buyers at the Trade Show

This Trade Show means everything to you, your company and your product. It's Judgment Day!

You want buyers to spend time listening to how you developed your new product and how it is going to benefit their customers.

You have less than 30 seconds to capture the Attention and Interest of a Distributor or Retail Buyer.. What are you going to say?

Your opening Pitch could be your Last

Does this worry you? It shouldn't. It’s just part of exhibiting at a trade-show, like scantily clad models and free giveaways.

You shouldn't have anything to fear if you have prepared a proven pitch that will capture a buyer’s Interest.

Knowing that you have less than 30 seconds to capture a buyer’s interest will work to your advantage if you have the perfect pitch.

Trade Show Marketing Secrets® will give you an unfair advantage amongst all your competitors.





Benefits of Trade Show Marketing Secrets®:

The problem with the majority of trade-show training programs is they do not teach you how to sell your product to a retail buyer.

How could they? The majority of trade-show trainers do not have the experience or knowledge of selling a product to a retail buyer.

They focus on how to decorate your booth and what giveaways will attract attendees to your booth, but in order to get the most out of your trade-show investment, you need to gain a retailer's interest in your product that will boost your products distribution and sales.

You do not want your Trade show investment to turn into a major expense.

Trade Show Marketing Secrets® is the only solution to building your confidence Before, During and After the trade-show.





Trade Show Marketing Secrets® is divided into 4 Sections:



The Psychology Of A Buyer

This section will blow your mind as I take you inside the mind of a retail buyer before the show, during the show and after the show.

You will intimately know everything about a retail buyer as far as why they are attending the show and what they are looking for in a new product at the show.

I have spent an enormous amount of time researching some of the most influential buyers that frequent trade-shows and what they expect from new product vendors.

The vendor that has the best understanding of a retail buyer and distributor will stand out at the show because they will be catering to what the retail buyer is looking for.


Trade Show Marketing Secrets®:

• Shows you how a buyer thinks and what will motivate them to purchase your product

• Shows you some of the common mistakes that exhibitors are making over and over that ruin their chances of gaining distribution in some of the largest retail accounts

• Shows you what and what not to say when communicating with a retail buyer or distributor.

Do you know the one opening statement that a majority of new exhibitors say that will automatically cause them to lose credibility with a major retail buyer?

• You will learn how to position yourself as the vendor retailers need to do business with...

• you will learn the difference between a distributor and broker and how they can both help you boost your product sales

Understanding the Psychology of a retail buyer will allow you to differentiate yourself from everyone else at the show.

You will truly understand what a buyer is looking for at the show and instantly appeal to their needs while every other vendor will be worried about how much they spent on their staff and booth design. The secrets contained in my book will allow you to Pre-plan your strategy on how to attract, persuade and motivate a retail buyer to purchase your product.



Pre-Show Preparation

Success at any trade-show depends on how much Pre-planning you do. I am not talking about setting up your booth and selecting how many people will staff the booth.

Yes, all that is important, but the main focus of the show is getting retail buyers and distributors to visit your booth and getting them interested in purchasing your product or at-least setting up a future meeting.


Trade Show Marketing Secrets® will show you:

• How to get buyers to commit to visiting your booth before the show begins.

You will not have to worry about hiring clowns and scantily dressed models to grab a buyer’s attention or even worst, turn them away.

• How to select and focus on the buyers and distributors you really want in your booth.

Having a lot of people in your booth that can't make a purchasing decision is just a distraction from your ultimate goal.

• How to quickly identify who you are speaking with and how to ask questions that will build your credibility

Pre-planning before the show will help you get the most out of the show and it will also impress the buyers and distributors that visit your booth.





Success at the Show

Everything about a trade-show has to be done quickly. You do not have the luxury of speaking one-on-one with every buyer and distributor in the quite corners of your booth.

Retailers are going to know within 30 seconds of your pitch if your product is for them. Why? Because you have strategically designed your pitch around what they want to hear.

You will know what a buyer wants to hear because of the Buyers Psychology section.

Success at the show is extensively geared toward pitching your product to retail buyers.

My pitch building strategies will reveal new benefits about your product that you never knew existed even though you invented the product.

Every staff member in your booth will learn how to deliver a quick pitch that will get a buyer interested in learning more about your product.

The majority of your competitors will fumble and get nervous when it is time to present their product to a retail buyer.

They will be talking about features of their product that does not interest the retail buyer or distributor. What sounds exciting and interesting to your family and friends is not what get's a retail buyer or distributor excited.


Trade Show Marketing Secrets® will teach you:

• How to create a variety of product pitches that are proven to get buyers and distributors excited about your product

• How to offer the most deadly giveaway without spending any money upfront

• How to get retailers to refer your product to other retailers at the show..did you know retailers actually talk about new products during the show? Make sure they are talking positively about your new product.

• How to pitch your sales and distribution plan in a way that builds your credibility

• How to send the right people to your booth so your follow up is productive and profitable



Trade Show Follow Up

Properly following up after the show will be critical to your overall trade-show success. This is where most exhibitors drop the ball. They do not know when or how to follow up properly.

The majority of exhibitors make the same mistake of following up too early or too late or not following up at all.

• You will learn the best time to follow up with a buyer or distributor

• You will learn how to keep the buyer or distributor interested in your product and how to setup an appointment

• You will learn how to close a buyer after your initial follow up meeting

• You will learn how to leverage your valuable contacts to open up new accounts


Trade Show Marketing Secrets® is a must for any exhibitor that wants more than people talking about their booth designs and staff.

This book has been organized for a quick and easy read that everyone in your company will enjoy while developing new pitches that will get retail buyers excited.

You will be amazed with the amount of confidence you and your booth staff will have before, during and after the show. You will enjoy talking to others about your product because they will be captivated with your products story.

Trade Show Marketing Secrets® will increase your chances of success and allow you to achieve your most important objective, getting sales and new distribution.

Do not Delay and order your downloadable copy of Trade Show Marketing Secrets® today and begin developing your winning trade-show plan.

P.S. You can find a lot of free information on the internet about setting up a booth and what to do and what not to do.

But, you will not find anything related to getting a retailer or distributor interested in purchasing your product which is the main reason you are spending thousands of dollars to attend the tradeshow.

Only $39.95

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If for any reason you do not get directed to that secure page, contact me immediately.

Sincerely,

Paul Gage

CEO of Boost Sales and Marketing,LLC




Contact me here if you have any questions or concerns.

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